Wednesday Jul 28, 2010 | 09:42
App invention tool for ALL phones, DIDMO’s Magmito, launches enhanced iPhone experience
iPhone users benefit from app-like mobile Web experience

STOCKHOLM, Sweden (PRWEB) July 28, 2010 -- DIDMO, a leading mobile business solutions provider, has announced that its award-winning mobile content creation tool, Magmito will now feature a new Web version of its apps optimized specifically for iPhone users.

Content created using the world’s first cross-platform compatible mobile content creation tool can be delivered dynamically and directly to iPhone users in an iPhone-friendly format. Magmito mobile content reaches virtually every phone on the market today, offering native support for Java, Android, Symbian and Blackberry, which together represent over 1 billion  devices worldwide, and WAP versions of apps for iPhone.

“The iPhone may only account for 16% of the global market, and rising, but its users are arguably one of the best mobile advertising consumers,” said Ted Iannuzzi, VP Marketing & Sales, DIDMO. “However it’s imperative that mobile marketing campaigns reach everybody, regardless of phone type and this newest development to optimize content for the iPhone market secures our position as the leading tool for cross-platform compatible mobile content creation and delivery.”

According to Iannuzzi, developers are not restricted to Apple’s App Store to deliver feature-rich mobile marketing campaigns. Magmito’s enhanced iPhone WAP experience means iPhone users have immediate access to the same high quality mobile content, which can be delivered via low-cost SMS invitation, unique QR Codes (automatically generated for each app created using Magmito), email-to-mobile, or via cross-platform app stores for the greatest extension of brand to the mobile.

“The market for mobile content creation solutions is heating up and Google’s recent launch of its App Inventor is further proof of the move towards more simple and cost-effective development platforms,” said Iannuzzi. “However, App Inventor creates apps that only reach the Android platform, which accounts 9.6% of the global smart phone market share. Magmito’s all-inclusive ‘create once, publish to all’ software leaves no phone unturned, from Java to Android, iPhone and everything in between for as little as the cost of distribution only.”

When iPhone users follow an invitation to download Magmito content, they instantly receive a custom iPhone Web application of the content. Key features include: improved iPhone-like navigation, enhanced Google Maps that leverage iPhone location awareness (GPS), better page transitions, full-screen video and increased overall speed.

“iPhone users have always been able to view Magmito content but we’ve greatly enhanced the experience so they now feel more at home,” said Anders Myrin, Senior Programmer, DIDMO. “From phone detection to delivery of iPhone customized content, the process is seamless and most importantly, the user doesn’t need to download any special software or go through the App Store to receive content that behaves just like an iPhone app should.”

Magmito is the mobile industry’s first user-generated mobile content creation tool that allows anyone to easily create, publish and share cross-platform compatible content. With Magmito’s easy-to-use templates, customized presentations can easily be created and viewed as an application or within a mobile browser distributed to virtually any mobile phone. The revolutionary service also includes the ability to embed video clips, telephone call linking as well as mobile couponing and the ability to implement questions and polls, allowing consumer brands the ability to solicit feedback from customers. Full tracking and reporting is also included and updating is executed in real-time avoiding approval times as in the case of iPhone and some other app creation solutions. Magmito empowers anyone from individuals to agency and enterprise with free, ad-supported content creation, advanced tools or custom campaigns and integrations.

Based in Stockholm, Sweden, DIDMO is an award-winning mobile business solutions provider that offers an end-to-end solution for cross-compatible mobile content creation and distribution. With the launch of the world's first user-generated mobile content creation service, Magmito in April 2009, the company evolved into the burgeoning mobile application software space. Its award-winning toolset empowers anyone from individuals to business and agencies to create and share mobile content, delivered directly to virtually any phone on the market. Recipient of the 2010 Mobility Award, “Best in Mobile Marketing” for Magmito, DIDMO also won Sweden’s Gold Mobile Award for, “This Year’s Mobile Business Solution”.

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"By utilizing the (Magmito) app as part of the course, students can visualize the opportunities mobile apps can bring as well as learn how to effectively integrate mobile marketing as part of their overall brand and business strategy."

-Renee Harris, academic director of the marketing & PR programs at NYU-SCPS, August 2011

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Address: Villavägen 3 75236, UppsalaPhone: +46 18 521557