Thursday Jun 9, 2011 | 12:52
News: DIDMO technology powers Telia App Studio

"The basis of The Telia App Studio is a (technology) from DIDMO." Dagens Media, June 9, 2011

Telia launched its Telia App Studio to the Swedish market June 9, 2011. Following is an English-language exerpt from the original Swedish-language coverage that appeared in Dagens Media:

English translation:

"With Telia's newly launched app-workshop, small business owners and organizations can create their own apps.

The Telia App Studio offer is directed primarily at small businesses, sports clubs and organizations.

- We want to offer this as an added value to our customers. Not everyone has a need for a professionally developed application for 50 000 to SEK 100 000, said Jessica Levin, manager of corporate business within Mobility Services in TeliaSonera Sweden.

The basis of the Telia App Studio is a tool from DIDMO.

- You can compare it with the tools available to construct their own homepage. We have made ​​some adjustments on it and this is a tool that is user friendly and that everyone can use.

Telia App Studio costs 99 SEK  a month and apps work on the iPhone, Android, Symbian, Windows Mobile, Blackberry and Java.

The offer will be marketed through social media and on Telia's own site. The product will also be demonstrated at trade shows and the like."


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"By utilizing the (Magmito) app as part of the course, students can visualize the opportunities mobile apps can bring as well as learn how to effectively integrate mobile marketing as part of their overall brand and business strategy."

-Renee Harris, academic director of the marketing & PR programs at NYU-SCPS, August 2011

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