Wednesday Aug 17, 2011 | 18:53
Modern Postcard partners with DIDMO to introduce mobile app marketing to small businesses
Modern Postcard introduces 50,000 clients to Magmito mobile content creation solution

CARLSBAD, CA and STOCKHOLM, Sweden – August 17, 2011 – Modern Postcard, a full-service direct marketing provider specializing in direct mail with postcards and DIDMO, creators of the award-winning Magmito mobile application creation solution, have partnered to help small businesses enter the world of mobile marketing and smart-phone applications.
Additionally, the partnership will enable customers take advantage of the USPS 3% postage discount on direct mail featuring a QR Code. Modern Postcard will introduce Magmito as the preferred DIY mobile app creation platform for small businesses to create cross-platform compatible mobile apps featuring print-ready QR Codes.

“With Magmito, small businesses can easily marry the print and mobile mediums to provide an integrated, affordable and effective mobile marketing campaign to their consumers,” said Fred Hernandez, Director of Marketing for Modern Postcard. “Not only does Magmito automatically generate a custom QR Code for each app created, but the mobile app works on virtually every phone on the market, an important consideration for small businesses on tight budgets.” is a Web-based platform that allows anyone to easily create and share rich and engaging mobile apps that work on virtually all phones, from iPhone to Android and everything in between. No programming knowledge is needed to create apps that promote products, parties, people and places and more. Perfect for small to mid-sized businesses, apps can be distributed via low-cost SMS, email, auto-generated QR Code, Facebook, Twitter and select app stores. Free with 3rd party advertising or ad-free for $99, the award-winning Magmito platform puts mobile content creation into the hands of the masses.

“Many small businesses are asking themselves how to take advantage of the USPS offer and Modern Postcard has taken the lead,” said Angelo Biasi, VP Business Development, DIDMO.  “Unlike QR Codes that lead to URLs or videos, Magmito-generated QR Codes lead to complete mobile apps with built-in feedback functionality, encouraging two-way communication between a business and its consumers.”

Users simply sign-up for free at to start creating their very own cross-platform compatible mobile app in a few simple steps. They can insert text, graphics, video, Google Maps, links, quizzes, forms, polls and a wide array of features and functionality. Magmito-generated applications reach all mobile devices by simultaneously generating a native app and/or Web app version, providing the best possible options for all different handsets.

“If you can create a Facebook Page or a blog, you can build a custom app with Magmito,” said Keith Goodman, VP of Corporate Solutions for Modern Postcard. “Customers can send us the high-resolution version of the QR Code, which they can download directly from the Promote section of Magmito, and we can print it on their direct mail pieces.”

About Modern Postcard
Located in Carlsbad, California, Modern Postcard is a full-service direct marketing provider of high quality printing, direct mail, email deployment, as well as emerging direct marketing applications and Web-based solutions to efficiently manage and execute campaigns.
With more than 25 years of experience, Modern Postcard manages all operations in-house from its 75,000 square foot, state-of-the-art facility. The company provides additional services including creative services and design, variable data printing (VDP), pURL campaigns, digital imaging, and color editing, account management, mailing lists, and mailing services. Visit or call 800.406.1705 for more information.
Fred Hernandez, Director of Marketing,, 800.959.8365 x3363

Creators of the world’s first cross-platform mobile content creation solution, Magmito, DIDMO has empowered everyday people and companies around the world to easily create, deliver and track rich and engaging mobile applications. Magmito’s award-winning toolset has been used by companies including Turner Broadcasting, Sennheiser, Sony Ericsson and Disney and Telia Sonera to launch mobile initiatives including product promotions, special events, customer surveys and more, delivered directly to virtually any phone on the market. DIDMO’s “develop once, publish everywhere” philosophy leaves no phone unturned, from iPhone to Android, Blackberry to Java devices. Recipient of the 2010 Mobility Award, “Best in Mobile Marketing” for Magmito, DIDMO also won Sweden’s Gold Mobile Award for, “This Year’s Mobile Business Solution”.
Jennifer Iannuzzi, PR, DIDMO AB +46 766 453 776

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"By utilizing the (Magmito) app as part of the course, students can visualize the opportunities mobile apps can bring as well as learn how to effectively integrate mobile marketing as part of their overall brand and business strategy."

-Renee Harris, academic director of the marketing & PR programs at NYU-SCPS, August 2011

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