Wednesday Oct 5, 2011 | 22:03
The Salvation Army Daily Cup Mobile App Named Finalist for Effective Mobile Marketing Awards
App launched to tackle social justice issues nominated for “Most Effective Mobile Charity Campaign"

Atlanta, GA., San Mateo, Calif., and Stockholm, Sweden – October 5, 2011 – The Salvation Army, USA Southern Territory, DIDMO, creators of the award-winning Magmito mobile application creation solution and GetJar, the world’s largest free app store are pleased to announce that The Salvation Army Daily Cup Social Justice mobile application has been shortlisted as a finalist for The Effective Mobile Marketing Awards in the “Most Effective Mobile Charity Campaign/Solution” category.

Sponsored by UpStream, Propel and OpenMarket, the awards will be handed out on November 3, 2011 in London.

“We’re absolutely thrilled to be recognized by such a distinguished panel of mobile industry judges for our important work alongside DIDMO and GetJar in bringing attention to social justice issues globally,” said C. Mark Brown, Major, Community Relations and Development Secretary, The Salvation Army USA Southern Territory. “This nomination will help us continue to spread the word.”

The free Daily Cup Social Justice mobile app, which works on all phones, addresses important social justice issues through building awareness and encouraging donations of time and money from mobile consumers. The app features a blog feed, regularly updated with news not commonly found on most other media about donations at work, globally, via The Salvation Army.

The app also highlights important information on social justice including sobering statistics and content on human trafficking, hunger, homelessness, disaster, and HIV/AIDS, to name a few. It also features embedded video. Participation among those who download is encouraged via a feedback form for volunteer inquiries and donation options including a special “Donate $10 now” button.

“Our objectives with the app were to inform, educate and engage a global, mobile audience in the fight against social injustices," said Berenice Kalan, Marketing Director, GetJar. "We accomplished this and exceeded marketing expectations with over 190,000 downloads within the first six weeks and a 6.2% response to “Donate $10 now” as well as a 3.9% response to volunteer submissions.”

The Daily Cup Social Justice mobile app was created using DIDMO’s award-winning Magmito platform and was promoted via the GetJar Store.

“We are proud of the app and the important work we accomplished with The Salvation Army and GetJar,” said Ted Iannuzzi, CEO, DIDMO. “Win or lose (the award), we certainly feel like winners today for championing a cause we believe in - engaging the mobile generation in the fight for social justice.”

To download the app, type the following URL into your mobile phone browser:
http://getjar.com/Salvation-Army


About The Salvation Army

The Salvation Army, an evangelical part of the universal Christian church established in London in 1865, has been supporting those in need in His name without discrimination for 130 years in the United States, and in 124 countries around the world. Nearly 30 million Americans receive assistance from The Salvation Army each year through the broadest array of social services that range from providing food for the hungry, relief for disaster victims, assistance for the disabled, outreach to the elderly and ill, clothing and shelter to the homeless and opportunities for underprivileged children. 82 cents of every dollar The Salvation Army spends is used to support those services in 5,000 communities nationwide. For more information, go to www.salvationarmyusa.org.


About GetJar
GetJar is the world’s largest free app store with over 2 billion downloads to date. The company distributes more than 150,000 mobile applications across a variety of operating systems including Android, Blackberry, Java, Symbian and Mobile Web. In 2010, GetJar was named a Technology Pioneer Award Winner by the World Economic Forum and listed by TIME magazine as One of the 10 companies that will change your life. GetJar is headquartered in Silicon Valley with offices in the UK and Lithuania. For more information, please visit www.getjar.com and follow us @GetJar.

About DIDMO
Creators of the world’s first cross-platform mobile content creation solution, Magmito, DIDMO has empowered everyday people and companies around the world to easily create, deliver and track rich and engaging mobile applications. Magmito’s award-winning toolset has been used by companies including Turner Broadcasting, Sennheiser, Sony Ericsson and Disney to launch mobile campaigns including product promotions, special events, customer surveys and more, delivered directly to virtually any phone on the market. DIDMO’s “develop once, publish everywhere” philosophy leaves no phone unturned, from iPhone to Android, Blackberry to Java devices. Recipient of the 2010 Mobility Award, “Best in Mobile Marketing” for Magmito, DIDMO also won Sweden’s Gold Mobile Award for, “This Year’s Mobile Business Solution”. www.didmo.com. www.magmito.com

Contacts

The Salvation Army USA Southern Territory Headquarters
Christopher W. Priest, Territorial Director of Communications
404-728-6704
christ_priest@uss.salvationarmy.org

or

GetJar PR
Candace Locklear, Mighty PR
510-292-8216
candace@mightypr.com

or

DIDMO PR
Tracy Bagatelle-Black, RLMPR
212-741-5106 x218 / 917-710-6584
didmo@rlmpr.com

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"By utilizing the (Magmito) app as part of the course, students can visualize the opportunities mobile apps can bring as well as learn how to effectively integrate mobile marketing as part of their overall brand and business strategy."

-Renee Harris, academic director of the marketing & PR programs at NYU-SCPS, August 2011

Contact DIDMO

DidMo -

HQ Sweden

Address: Villavägen 3 75236, UppsalaPhone: +46 18 521557

info@didmo.com

invest@didmo.com