Wednesday Nov 9, 2011 | 10:36
In the News: New developer community to soon embrace mobile marketing
Angelo Biasi, VP Business Development, predicts dramatic mobile ecosystem expansion thanks to DIY tools in OpEd for Mobile Marketer.

Excerpt from "New developer community to soon embrace mobile marketing" Opinion Editorial piece in Mobile Marketer, November 8, 2011

"Mobile marketing for the masses
Challenges that have traditionally plagued mobile content marketers of all sizes and budgets are being quickly overcome.

Ongoing fragmentation among device types, platforms and data plans, not to mention expense, skill set and time to market, are now being addressed by accessible, easy-to-use, cross-platform solutions made available via the Internet. And carriers are taking note.

One example is European carrier Telia Sonera’s recently released App Studio in Sweden.

App Studio is a Web-based, software-as-a-service app creation solution for any phone. Within minutes and with little to no technology expertise, a content marketer can create, publish and distribute mobile content to virtually any phone.

App Studio is being offered to millions of subscribers and features convenient SMS/app creation payment bundling for around $15 per month via the subscriber phone bill.

Certainly, some tradeoffs are made from sophisticated, more custom functionality such as location-based or CRM to a widespread reaching, template-based approach.

Nonetheless, this newfound mobile marketing independence to get in the game is giving birth to a new developer community."

We encourage you to read the entire article.

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