Friday Nov 18, 2011 | 09:21
In the (Mashable) News: Ted talks 3 tips to market your mobile offering
Ted explains how SMBs can promote their apps via QR Codes, SMS and location-based services in this OpEd for leading tech site, Mashable

Exerpt from "Beyond the App Store: 3 Tips for Marketing your Mobile Offering"

"Apps are synonymous with app stores. If you’re marketing the next Angry Birds, app stores are the perfect distribution medium. However, today’s app stores do little to promote discoverability for budget-conscious small businesses and many app stores are often platform-specific, alienating a potentially large percentage of customers. Unless you’re spending “preferred placement” dollars to be in the top 10, your place in the App Store is akin to being on a shelf in the IKEA warehouse. Without a map or directions, it’s likely your app won’t be found.

SMBs need to look beyond app store distribution and treat their mobile offerings as they would any other marketing vehicle: part of an integrated approach that ties closely to established business objectives."

We encourage you to read the entire Mashable article, which received over 1400 shares including 1000 tweets in less than a week.

Mashable is the largest independent online news site dedicated to covering digital culture, social media and technology. It has more than 20 million unique monthly visitors.

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