Exerpt from "Mobile Marketing a Crucial Part to Holiday Shopping"

"DIY Mobility for Retailers

Small and independent retailers can be hands on this holiday season, creating a mobile app for Black Friday or promoting holiday shopping specials. Magmito, a mobile content creation solution to make apps for any phone or platform, targets the Do-It-Yourself (DIY) community, small to mid-sized business (SMB) users, enabling anyone to create rich and engaging apps to promote products, services, events, etc. Magmito offers free development of an app with ads, or a $99 deal for an app without ads.  Apps can be created and published in just a few hours, and updated with new specials as often as needed.

The apps can easily be distributed through auto-generated QR Codes, popular app stores, Facebook, Twitter, SMS, email-to-mobile and more, depending on a retailer’s marketing plan. The apps will also work on both smartphones and feature phones. Magmito delivers apps both as a native app or Web app for all J2ME, Android, Windows Mobile and Blackberry devices. IPhone users automatically get an enhanced Web App version, avoiding the Apple approval process."

We encourage you to read the entire Independent Retailer article.