Daily Deal Media, the nation's leading provider of news, data and intelligence for Social Commerce and the Daily Deal Industry published an article on Constant Contact's recent aquisitions and partnerships.
Here is an excerpt:
"Making a Move in Mobile Marketing
On Tuesday, Constant Contact was once again making headlines, but this time for making headway in mobile marketing with the announced integration of DIDMO’s Magmito.
The fusion with Magmito, a cross-platform mobile application creation solution, will allow customers of both companies to create and promote marketing campaigns through handheld devices.
“More and more small businesses are connecting with customers through social media and email marketing, and mobile engagement is the next new frontier for them,” said Kevin O’Brien, director of the AppConnect Program for Constant Contact. “Today’s consumers are relying on their mobile devices more and more to find information. DIDMO’s mobile app creation tool gives our customers an easy and effective way to engage with mobile right from our Constant Contact MarketPlace.”
According to Constant Contact, the integration will help its half a million small business customers create mobile apps to better promote their businesses.
All told, say the new partners, it’s a match made in mobile marketing heaven.
“Constant Contact is clearly best-of-breed when it comes to email marketing, event marketing and social media marketing campaigns for SMBs and with Magmito, the clear leader in mobile campaign creation for SMBs, the partnership is a natural fit,” said Angelo Biasi, DIDMO’s vice president of business development. “Our mutual goal is to make it as easy as possible for SMBs to enter the mobile marketing space and optimize their marketing and communications using this channel. This integration is the first step towards achieving that goal.“