Here's an excerpt from his article, "DIDMO: One way to get your small business apps discovered"
"With apps all the rage, small businesses want to get in on the action too. But it's anything but easy.
Relatively few small companies have the resources to build and market their own apps...Now one of those companies, Didmo, is offering a way to get the word out on its newly created app.
Last week, Didmo unveiled a partnership with Constant Contact, an email marketing services provider, which could potentially help answer the issue of discoverability.
Didmo's Magmito platform is one of many that offers small businesses and individuals a way for them to create a basic application. The app runs across nearly all of the mobile platforms, including Android, BlackBerry and feature phones. For iOS, Magmito creates a Web app that can be placed on the device's home page. The company argues that the approval process is too complicated for most small businesses.
'Our vision with Magmito has been to put the ability to create apps in the hands of small businesses,' Didmo CEO Ted Iannuzzi told me.
Living in Manhattan, I'm around a lot of mom and pop pizza chains. I'd love to be able to pull up their customer app and order a pie. With Magmito, that's actually a realistic scenario."