Marketing Zeus provides expert insight into the latest online strategies and trends small businesses need to compete and succeed. Columnist Jason Ankeny, executive editor of FierceMobileContent and Fierce Developer e-newsletters, explains how small businesses can promote their apps.
Here's an excerpt from his column, "How Can a Small Business Get its Mobile App Noticed?"
"Small businesses that have not yet built their own mobile apps may wish to investigate app creation solutions provider DIDMO, which in early February teamed with digital marketing platform Constant Contact to enable each firm’s clients to more efficiently tackle the mobile opportunity.
Constant Contact SMB customers may now leverage DIDMO’s web-based Magmito service to develop apps tailored for mobile operating systems including the iPhone, Android, and BlackBerry—apps can highlight product promotions, weekly specials, and related announcements, complete with text, photos, video clips, maps, RSS feeds and click-to-call capabilities.
Once the app is ready for publication, businesses navigate to the Promote tab, click Email, select the Constant Contact option and log in to their accounts; from there, Constant Contact software automatically generates an email campaign featuring the app’s unique QR code, which businesses can further customize and send to their mailing lists within a matter of minutes. Constant Contact customers can also use Magmito’s existing distribution channels including SMS, social media, and app stores to promote their efforts to consumers."