Thursday Mar 15, 2012 | 19:54
Sprint and DIDMO Bring Magmito App Creation Tool To Millions of SMB Subscribers

Small businesses can now create cross-platform mobile apps to engage customers with Magmito for Business, available from Sprint.

DIDMO, architect of award-winning Magmito, the cross-platform mobile application creator, today announced that Sprint Nextel (NYSE:S), the mobile carrier with 53 million U.S. wireless subscribers, has introduced Magmito for Business, featured in Sprint’s Biz360 program for small and midsize businesses. Now available, the Magmito for Business Web-based platform gives Sprint customers a simple way to create and promote rich and engaging mobile apps that work on virtually every handheld, including feature phones. With prices starting at $9.99, Sprint SMB subscribers can access the tool at

“Sprint’s launch of the Magmito for Business app creation platform speaks to the growth of the do-it-yourself developer category and the small and medium-sized business need for mobile tools direct from the carrier,” explained DIDMO’s CEO Ted Iannuzzi. “Magmito was invented to support those audiences. With a low price and reach to feature phones and smartphones, Sprint and DIDMO give businesses the simplest way to date to get in the mobile marketing game,” Iannuzzi added.

A Sprint SMB subscriber can create an app in minutes to promote a conference; create a retail promo; support a real estate listing; explain new product features; train salespeople, and more. Best of all, programming knowledge is not required. Apps may include text, images, video, maps, RSS feeds, feedback forms and click-to-call. Once ready to publish, users select from several distribution options suited to the needs of small businesses, such as autogenerated QR code, social media add-on, select app stores, or email. Magmito For Business apps can be purchased in a one-year subscription for $99.99.

“With a recent study proving how small businesses save nearly $18 billion in employee hours with the help of mobile apps, it is the perfect time for Sprint to provide our subscribers with an easy-to-use platform to create their own apps through our Biz360 offering,” said Jaime Jones, Sprint senior vice president. “Sprint prides itself on providing customers with the widest variety of mobile phones to meet ever-changing needs and Magmito’s ‘Develop Once, Publish Anywhere’ methodology ensures this reach to both smart and feature phones.”

Unlike other solutions of its kind, Magmito’s system uniquely delivers the optimal viewing experience for each phone type via native app and/or Web app. With Magmito for Business, a small company has broader reach than even its larger competitors that create content solely for smartphones.

“The growth in mobile marketing can be compared to the Internet over a decade ago,” said DIDMO’s vice president of business development, Angelo Biasi. “Now power begins to pass from big brands and budgets into the hands of small businesses with platforms like Magmito and partnerships with forward-thinking carriers, who are breaking down barriers to entry.”

Magmito for Business, available from Sprint, is found at and will be marketed to subscribers as part of its Sprint Biz360 program.

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"Want to jump on the app bandwagon but not sure how or how expensive it would be? Here is a solution. Magmito is an affordable, easy-to-use online platform that lets anyone create mobile apps for any mobile platform.”

-Steve Strauss, "Ask An Expert", USA Today, October 2011

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