Here's an excerpt from Jason Ankeny's article, "Curing the Biggest Headaches Afflicting Small Business Apps"
"The service leverages DIDMO’s Magmito cross-platform mobile content creation platform, enabling Sprint SMB subscribers to build mobile apps within a matter of minutes—no previous programming experience necessary.
Apps developed via Magmito for Business can be used to do most anything SMBs want them to do, like promote sales or events, illustrate new product features or even train staffers. Apps can include text, photos, video clips, maps, RSS feeds, feedback forms, and click-to-call capabilities; users also can choose from multiple distribution options including auto-generated QR codes, social media add-ons, selected app stores or email. Prices begin at $9.99, with one-year subscriptions available for $99.99.
What’s compelling about Magmito for Business-built applications is that each app identifies the user’s specific device model, delivering a native app for smartphones or a web-based experience for feature phones. That means SMBs can reach virtually everyone in their target market, regardless of what kind of phone they carry."