Tuesday Jun 8, 2010 | 09:00
DIDMO launches native Android support for mobile content creation solution Magmito
New video capability value adds to product offering

STOCKHOLM, Sweden (PRWEB) June 8, 2010 -- DIDMO has announced that its award-winning mobile content creation tool, Magmito will now feature native support for Google's Android mobile operating system

Content created using the world's first cross-platform compatible mobile content creation tool can now be downloaded as a mobile application on Android, the second largest smart phone operating system in the US and one of the fastest growing worldwide.

Magmito mobile content reaches virtually every phone on the market today, already offering native support for Java, Symbian and Blackberry, which together represent over 600 million devices worldwide, and WAP versions of apps for iPhone, Windows Mobile and others.

"With reports of 100,000 Android handsets being sold each day in the US, it's no wonder our clients were asking for native support," said Ted Iannuzzi, VP Marketing & Sales DIDMO. "We responded with a downloadable mobile client app for Android that will take full advantage of the operating system's unique features and functionality and allow for an even richer experience for Android developers and users."

DIDMO has also added video capabilities to Magmito in anticipation of high growth projections for video-based advertising. Users can now embed video directly into their apps without having to link to outside video hosting and sharing websites."Content from commercials to how-to tutorials and news coverage can now be embedded directly into Magmito apps," said Iannuzzi. "Mobile videos are already outperforming their online counterparts and with Wi-Fi speed increasing, mobile video has a great future—one Magmito is eagerly embracing, specifically on behalf of its retail clients."

Magmito is the mobile industry's first user-generated mobile content creation tool that allows anyone to create, publish and share cross-platform compatible content. With Magmito's easy-to-use templates, customized presentations can easily be created and viewed as an application or within a mobile browser distributed to virtually any mobile phone. The revolutionary service also includes the ability to implement polls, quizzes and forms, allowing consumer brands the ability to solicit feedback from customers. About DIDMO


Based in Stockholm, Sweden, DIDMO is an award-winning mobile business solutions provider that offers an end-to-end solution for cross-compatible mobile content creation and distribution. With the launch of the world's first user-generated mobile content creation service, Magmito in April 2009, the company evolved into the burgeoning mobile application software space. Its award-winning toolset empowers anyone from individuals to business and agencies to create and share mobile content, delivered directly to virtually any phone on the market. Recipient of the 2010 Mobility Award, "Best in Mobile Marketing" for Magmito, DIDMO also won Sweden's Gold Mobile Award for, "This Year's Mobile Business Solution". www.didmo.com. www.magmito.com



Jennifer Iannuzzi, PR


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"By utilizing the (Magmito) app as part of the course, students can visualize the opportunities mobile apps can bring as well as learn how to effectively integrate mobile marketing as part of their overall brand and business strategy."

-Renee Harris, academic director of the marketing & PR programs at NYU-SCPS, August 2011

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Address: Villavägen 3 75236, UppsalaPhone: +46 18 521557