Tuesday Feb 23, 2010 | 11:23
DIDMO mobilizes music fans with NAMM’s SchoolJam

End-to-end mobile solution connects fans to teen battle of the band finalists.

STOCKHOLM, Sweden – February 23, 2010 – DIDMO joined forces with the National Association of Music Merchants (NAMM), the trade association of the international music products industry, to create a mobile experience for its 1st Annual SchoolJam USA competition.

The US national teen 'battle of the bands' reached out to every junior high and high school music program in the country in search of the "Best Teen Band in America" and DIDMO's integrated mobile solutions brought the finalists to the small screens of fans around the country.

"Teens increasingly channel music through their mobile devices and we wanted to deliver the SchoolJam experience to any phone throughout the competition," said Jennifer Paisley, Marketing Development Project Manager, NAMM."From band apps for each finalist to text voting, DIDMO's expert end-to-end handling of our mobile campaign delivered impressive results."

Using its award-winning Magmito mobile content creation solution, DIDMO created custom apps for each of the 10 finalist bands featuring band bios, photos, voting instructions, SchoolJam info and more. Bands sent text messages with their app's URL to fans, who were then able to download and interact with the app, which was accessible on any mobile phone.

During the SchoolJam finals held at the 2010 NAMM Show on January 19 at the Anaheim Convention Center, fans were able to vote via text message for their favorite band. Within the one-hour time frame allotted, the 10 finalist bands received 6070 votes with an average of 4.77 votes/fan. The band Dance Over from Anaheim won "Fan Favorite" with over 1000 votes.

"We're positively thrilled by the rocking success of the SchoolJam mobile experience," said Ted Iannuzzi, VP Marketing & Sales, DIDMO. "NAMM understood the value of the mobile platform and the necessity for cross-platform compatibility, making its integration into online and offline promotional efforts truly seamless."

According to Iannuzzi, NAMM was also able to leverage mobile to grow its mobile database, with approximately 6% of fans who voted also opting in to receive additional information about SchoolJam and NAMM.

About NAMM
The National Association of Music Merchants, commonly called NAMM in reference to the organization's popular NAMM trade shows, is the not-for-profit association that unifies, leads and strengthens the $17 billion global musical instruments and products industry. NAMM's activities and programs are designed to promote music making to people of all ages. NAMM is comprised of more than 9,000 Member companies. For more information about NAMM, interested parties can visit www.namm.org or call 800-767-NAMM (6266).

Based in Stockholm, Sweden, DIDMO is an award-winning mobile business solutions provider that offers an end-to-end solution for cross-compatible mobile content creation and distribution. With the launch of the world's first user-generated mobile content creation service, Magmito in April 2009, the company evolved into the burgeoning mobile application software space. Its award-winning toolset empowers anyone from individuals to business and agencies to create and share mobile content, delivered directly to virtually any phone on the market. Recipient of Frost & Sullivan's 2009 Mobility Award for Enabling Technology, DIDMO also won Sweden's Gold Mobile Award for, "This Year's Mobile Business Solution". www.didmo.com. www.magmito.com

Jennifer Iannuzzi, PR
+46 766 453 776

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